The definition of Big Data is data that contains greater variety, arriving in increasing volumes and with more velocity. This is also known as the three Vs.
Put simply, big data is larger, more complex data sets, especially from new data sources. These data sets are so voluminous that traditional data processing software just can’t manage them. But these massive volumes of data can be used to address business problems you wouldn’t have been able to tackle before.
One of the most major advantages of Big Data technologies is that they reduce the cost of storing, processing, and analysing enormous volumes of data for enterprises.
By examining Big data, it is possible to have a better knowledge of current market situations.
Big Data techniques can dramatically enhance operational efficiency. Big Data technologies may collect vast volumes of usable customer data by connecting with customers/clients and getting their important input.
The main benefit of using Big Data Analytics is that it has boosted the decision-making process to a great extent. Rather than anonymously making decisions, companies are considering Big Data Analytics before concluding any decision.